Rupee depreciation benefits IT companies primarily because most Indian IT firms earn a significant portion of their revenue in foreign currencies, especially in US dollars (USD), Euros (EUR), and British pounds (GBP), while a large part of their expenses (like salaries and operations) are in Indian rupees (INR). Here’s how it works:
1. Higher revenue in INR terms:
• IT companies bill their international clients in USD, EUR, or GBP.
• When the rupee depreciates, the same amount of foreign currency translates into more rupees when converted.
• For example, if $1 = ₹80 and the rupee depreciates to $1 = ₹85, the company earns ₹85 instead of ₹80 for every dollar of revenue.
2. Cost advantage:
• Most expenses, like salaries and office costs, are paid in INR.
• If revenue increases due to a weaker rupee but costs remain largely the same, profit margins improve.
3. Competitive pricing for global clients:
• A weaker rupee makes Indian IT services cheaper for global clients compared to competitors in stronger currency regions like the US and Europe.
• This helps Indian IT firms win more outsourcing deals.