ITC Hotels shares surge 4% today on high volume

Shares of ITC Hotels Ltd. rose by 4.1% on Friday, reaching ₹190.76 as of 10:49 AM on the NSE, supported by high trading volumes. The stock saw strong buying interest, with an average volume of 9.67 million shares, as investors showed confidence in the company’s long-term growth potential.

Stock Performance and Initial Market Response
When ITC Hotels made its stock market debut, it opened at ₹188 on the BSE and ₹180 on the NSE, with an estimated market capitalization of ₹32,000 crore. While initial price fluctuations were expected, the stock has gradually gained traction as institutional and retail investors reassess its valuation.

Several factors contributed to the early volatility in ITC Hotels’ shares:

• Institutional Buying & Selling: Large investors adjusted their portfolios post-demerger from ITC Ltd.
• Market Sentiment: Concerns around long-term performance in the hotel industry led to short-term price swings.
• Retail Investors’ Response: Many traders waited for price stabilization before making fresh investments.

Why the Hospitality Industry is a Hot Investment Now
India’s hospitality sector has made a remarkable recovery post-pandemic, driven by a surge in both domestic and international travel. Occupancy rates are at a 10-year high, fueling optimism among investors. With increasing demand for premium hotels and luxury experiences, ITC Hotels is well-positioned to benefit from this industry upswing.

ITC HOTELS LIMITED Share Price history