Garment Mantra Lifestyle informed stock exchanges on January 1, 2026 that it has appointed five authorised distributors across key regions of Tamil Nadu, as part of its strategy to strengthen domestic distribution and retail reach, according to an exchange filing under Regulation 30 of SEBI (LODR) Regulations .
The company said the distributor appointments are aimed at improving market penetration, product availability, supply-chain efficiency, and service levels for retailers across one of India’s largest apparel consumption markets.
Key details of the distributor expansion
Under the first phase of expansion, Garment Mantra has finalised distributor appointments in five major operational clusters:
- Chennai
- Trichy
- Madurai
- Dindigul
- Tirunelveli
These distributors will cater to multiple districts including Chennai, Tiruvallur, Kanchipuram, Chengalpattu, Trichy, Karur, Ariyalur, Perambalur, Madurai, Virudhunagar, Sivagangai, Ramanathapuram, Dindigul, Theni, Pudukkottai, Tirunelveli, Thoothukudi, Tenkasi, and Kanyakumari, which together represent a substantial share of Tamil Nadu’s organised apparel demand .
Second phase under discussion
The company said it is in advanced discussions to appoint five additional distributors in remaining regions, including:
- Coimbatore
- Salem
- Vellore–Ranipet belt
- Thanjavur delta region
- Pondicherry and adjoining districts
Upon completion of the second phase, Garment Mantra expects near-complete distributor coverage across Tamil Nadu before the end of the current financial year.
Why this update matters
Garment Mantra stated that the expanded distributor network is expected to:
- Enhance brand visibility
- Improve product availability
- Accelerate order execution
- Support sustainable revenue growth from FY26 onwards
The company clarified that the expansion is organic and asset-light, does not involve material capital expenditure, and is not expected to have any adverse financial or operational impact .
Management commentary
Commenting on the development, Prem Aggarwal, Managing Director, said the distributor appointments mark an important milestone in the company’s domestic expansion strategy. He highlighted Tamil Nadu as a high-potential market with strong retail infrastructure and said the phased rollout aligns with the company’s long-term vision of building a scalable distribution model .
Bottom line
Garment Mantra Lifestyle shares are in focus after the company announced a structured expansion of its distributor network in Tamil Nadu, a key apparel consumption market. Investors are likely to track execution progress and revenue contribution from the newly added regions in the coming quarters.
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