Flair Writing shares jumped 5% after Ambit issued a bullish note following an industry-wide analysis of Q4FY25 results. The brokerage has a ‘Buy’ rating on Flair, citing strong domestic performance, product diversification, and promising growth prospects in FY26.
According to Ambit, domestic sales across writing instrument companies accelerated in the quarter, though exports remained weak. However, management commentary suggests a positive outlook, with expectations of a demand rebound in both domestic and export markets.
Margins across the sector were under pressure due to higher raw material costs, intense competition, and changes in product mix. Despite this, Flair stands out with ~85% of its revenue now coming from domestic and own-branded sales.
The company’s foray into high-growth segments like creative products and steel bottles has further strengthened its growth trajectory. Ambit believes these factors position Flair for sustained growth and a potential re-rating.
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