In a sensational development, DLF Ltd, India’s leading real estate giant, witnessed a significant surge in its share price this week following the extraordinary success of its latest project, DLF Privana South in Gurugram. The company announced the complete sale of all 1,113 high-end luxury residential units, raking in an impressive ₹7,200 crore.
According to a regulatory filing by DLF, the residential units achieved full occupancy within an astounding 72 hours, even before the official launch. This remarkable feat echoes the company’s previous success with ‘The Arbour’ project in 2023, which garnered pre-formal launch sales exceeding ₹8,000 crore.
DLF Privana South, comprising 1,113 luxury residences spanning seven towers, includes 14 penthouses and the rest as 4 BHK apartments. Positioned over approximately 116 acres in Sectors 76 and 77, the project offers spacious 3,500 square feet apartments with panoramic views of the Aravalli Range and proximity to the upcoming 10,000-acre Safari Park.
Aakash Ohri, Joint Managing Director and Chief Business Officer of DLF Home Developers Ltd, commented on the pre-launch success, stating, “DLF Privana South is the latest addition to our esteemed portfolio of luxury residences. The swift pre-launch sellout serves as a testament to the increasing demand for high-rise luxury developments by DLF, delivering the highly aspirational DLF lifestyle.”
To prevent bulk bookings, each buyer was restricted to one unit, with about 25% of sales attributed to Non-Resident Indians (NRIs). The booking amount was set at ₹50 lakh, deviating from the industry standard of ₹10 lakh. Ohri revealed that the selling price was ₹18,000 per square foot, and the company received expressions of interest from around 4,600 customers.
The strategic location of DLF Privana South near the confluence of Southern Peripheral Road, NH-48, NPR (Dwarka Expressway), and CPR provides swift accessibility to key city hubs, surrounded by well-developed infrastructure, including offices, schools, 5-star hotels, and golf courses.
Ohri also disclosed plans for the commencement of construction on this 4 million square feet project in the next 4-5 months. The success of DLF Privana South has not only elevated DLF Ltd’s market position but has also created a buzz in the real estate sector, underscoring the robust demand for high-end luxury residences. Investors are closely monitoring DLF Ltd’s share price as the company embarks on this remarkable journey of development and growth.
NSE Data –
| Date | series | OPEN | HIGH | LOW | PREV. CLOSE | ltp | close | vwap | 52W H | 52W L | VOLUME | VALUE | No of trades |
| 12-Jan-2024 | EQ | 800.00 | 811.40 | 796.25 | 797.45 | 800.35 | 800.55 | 804.35 | 811.40 | 336.50 | 41,58,326 | 3,34,47,54,402.95 | 87,816 |
| 11-Jan-2024 | EQ | 797.50 | 804.90 | 794.35 | 796.05 | 798.20 | 797.45 | 799.89 | 804.90 | 336.50 | 53,04,485 | 4,24,30,11,651.30 | 1,10,132 |
| 10-Jan-2024 | EQ | 790.45 | 800.80 | 777.55 | 789.60 | 795.25 | 796.05 | 788.54 | 800.80 | 336.50 | 51,69,408 | 4,07,62,59,867.60 | 85,116 |
| 09-Jan-2024 | EQ | 772.00 | 793.00 | 762.50 | 759.30 | 790.25 | 789.60 | 779.97 | 793.00 | 336.50 | 93,48,457 | 7,29,15,44,068.35 | 1,52,757 |
| 08-Jan-2024 | EQ | 760.50 | 773.45 | 751.30 | 752.95 | 760.25 | 759.30 | 761.41 | 773.45 | 336.50 | 44,48,637 | 3,38,72,41,130.45 | 84,196 |
