Citi has reaffirmed its Buy rating on Bajaj Finance with a target price of ₹8,150. The company is positioning itself as a viable payments player aiming for a 1% market share in payments, revising down from an earlier target of 3%. Bajaj Finance is also focusing on cost efficiency, planning to implement 29 Generative AI (GenAI) use cases across 25 work streams, which is expected to deliver annual cost savings of ₹1.5 billion in FY26 alone.
The “BFL 3.0” strategy aims to solidify Bajaj Finance’s position as a FinAI company with initiatives including MSME growth, market leadership in personal loans, gold loans, and motor financing, alongside optimizing auto loans and launching green financing and corporate leasing. With these measures, Bajaj Finance is expected to strengthen its financial position and market competitiveness significantly.
