In a strategic move, Paytm has announced a collaboration with global travel technology company Amadeus, aiming to elevate the travel booking experience for its extensive user base. This partnership, spanning the next three years, will see the integration of Amadeus’s expansive travel platform into Paytm’s ecosystem, promising a seamless journey for users from search to booking and payments.
By leveraging Amadeus’s advanced automation and New Distribution Capability (NDC) technologies, Paytm aims to deliver precise results and establish a robust travel shopping ecosystem. Users can expect hyper-personalized recommendations and dynamic pricing powered by Amadeus, enhancing the overall travel booking experience.
Over the next three years, Paytm users will benefit from Amadeus APIs, gaining access to a diverse inventory of global flight options within the Paytm app. This single API will provide users with seamless access to various travel content, including Global Distribution Systems (GDS), Low-Cost Carriers (LCC), hotels, and more.
The collaboration also sets the stage for Paytm to offer a unified Passenger Name Record (PNR) solution in partnership with Indian national carriers. With integration of Amadeus APIs, travellers will have access to multiple payment options, including UPI, Paytm Wallet, Postpaid, and a secure payment gateway.
Vikash Jalan, Chief Business Officer, Paytm Travel, expressed, “The synergy between Paytm and Amadeus aligns perfectly with our vision to further upgrade the customer experience. It will automate travel operations for users by enhancing efficiency and scalability by leveraging cutting-edge technology.”
Ramona Bohwongprasert, Senior Vice President-India Subcontinent & Southeast Asia, APAC Inside Sales & Startups, Amadeus, stated, “Our deep understanding of these unique requirements has led us to collaborate with Paytm and provide them with next-generation, industry-specific, and fully integrated solutions.”
As of the latest market update, Paytm shares were trading flat, showing a 0.96% decrease at ₹910.30.
