Morgan Stanley has highlighted that telecom operators are reworking their monetisation strategies by removing entry-level plans and making higher data benefit packs more affordable to encourage users to upgrade.
The brokerage noted that over time, differential pricing on higher data benefit plans could be further tweaked to improve monetisation across the sector.
Among recent moves, BSNL has introduced several changes including reducing validity and data benefits, and adding new OTT packs. These measures, according to the brokerage, reflect the state-owned operator’s intent to align more closely with private sector peers in terms of pricing and monetisation.
Reliance Jio’s push towards broadband has also been visible through multiple offers rolled out this year, including the “ZeroRisk Trial” offer in February 2025 and a two-month free JioHome offer announced during its ninth anniversary celebrations.
Morgan Stanley said these actions indicate a clear shift in operator strategy to enhance revenue growth and profitability, while continuing to compete on service innovation.
Disclaimer: The views and recommendations expressed in this article are those of Morgan Stanley. This publication does not provide investment advice. Readers are advised to consult certified financial advisers before making any investment decisions.
