Shares of Bengaluru-based real estate developer Brigade Group traded higher on Monday after the company announced the launch of Brigade Cherry Blossom, a premium plotted development in Malur, East Bengaluru, with an estimated revenue potential of over ₹225 crore. The company made the announcement in a regulatory filing after market hours on Friday.

At 9:27 AM, shares of Brigade Hotel Ventures Ltd were trading at ₹86.22, up 3.85% from the previous close of ₹83.02, with a day range of ₹83.66 to ₹87.20. The stock’s market capitalisation stood at ₹3,274 crore. Meanwhile, Brigade Enterprises Ltd was up 1.30% at ₹960.10, compared to the previous close of ₹947.80, hitting a day high of ₹961.60 and a market cap of ₹23,467 crore.

The 20-acre Brigade Cherry Blossom project, developed through a joint venture, will offer 338 plots in two sizes — 30×40 ft and 30×50 ft — spanning a total development area of 4.51 lakh sq ft. Pavitra Shankar, managing director of Brigade Enterprises, said the project aligns with the company’s vision to build integrated neighbourhoods in emerging corridors like Malur, which is seeing rapid growth due to its proximity to the Satellite Town Ring Road (STRR) and Bengaluru–Chennai Expressway (NE-7).

Located just 1.5 km from major upcoming infrastructure projects, Malur is part of the Chennai–Bengaluru Industrial Corridor and offers strong connectivity to Whitefield, Sarjapur, and Hoskote.