Shares of Amagi Media Labs made a muted debut on Dalal Street on Wednesday, January 21, listing at ₹317 per share, which is a 12% discount to the IPO issue price of ₹361.

The company’s ₹1,780 crore initial public offering (IPO) had seen strong demand during the subscription period, getting subscribed 30 times overall. The issue was led by non-institutional investors (NIIs), whose portion was subscribed 37 times, while the qualified institutional buyers (QIBs) category saw a 34x subscription. The retail investors’ portion was subscribed nine times.

Amagi’s IPO consisted of a fresh issue worth ₹816 crore, with the remaining portion coming through an Offer For Sale (OFS) by existing shareholders. The company has stated that proceeds from the fresh issue will be used primarily for inorganic growth opportunities through unidentified acquisitions, along with general corporate purposes.

Founded in 2008, Amagi Media Labs is a global Software-as-a-Service (SaaS) company that provides cloud-based solutions to television networks, content creators, and streaming platforms, helping them distribute, monetize, and optimize video content across markets.

On the financial front, Amagi turned profitable only in the first half of FY26. Its losses had already narrowed significantly in FY25 to ₹69 crore, compared with a loss of ₹245 crore in FY24, reflecting improving operating leverage ahead of its public market debut.