Handloom and handicrafts market has huge potential: Consensus reached at the virtual session “Shilpahaat – The Buyer Seller Meet”

CII Eastern Region organised “Shilpahaat – The Buyer Seller Meet” as a concurrent event of ongoing virtual exhibition “CII Hatakaari” to promote handloom and handicrafts of the Eastern and North Eastern states. Today’s session saw a panel of eminent personalities from different walks of life all decked up in bright and beautiful handloom attire.

Mr J B Pany, Past Chairman CII Odisha State Council & Managing Director, Obpoo Solutions Pvt Ltd kin his welcome address said India has rich tradition of hand-woven textiles and skilfully crafted hand made products that draws appreciation and buyers not only from within the country but also abroad. Be it the intricately woven Ikats from Odisha, Raghurajpur Craft Society of Odisha, Priceless tribal art from districts – I hail from in Odisha.Handloom Sector, next to the agriculture provides massive employment to the rural artisans. So far as our State is concerned, it has a rich tradition of producing handloom products. Even the skill and knowledge imbibed over the generation, has given the Odisha hand woven textiles an unparalleled depth, range, strength and vigor. Handloom cloth is one of the richest and resilient medium of ethnic expressions


Dr Anita Sabat, Managing Trustee, Odita Trust Director, Sabat Exports Pvt Ltd displayed an array of beautiful handwoven handloom sarees of the state while being vocal for local. “The trust and faith imbibed by the symbol of charkha exudes promise and potential.” she said as she pointed out that weaves of the South East Nations like Bali, Indonesia, Sumatra etc. She said that digital presentation of these products are much needed. The weavers and artisans in India toil hard to produce a rich variety of textiles and handicrafts. And yet, the earnings of those weaving magic through the warp and the weft or handicrafts are often not commensurate with the intensive labour, immense skill and cost of raw materials that goes into their making. She also mentioned about the Geographical Indications for handlooms and handicraft and the impact.

Dr Sundar Murgesan, Joint Director, Handloom Export Promotion Council, Ministry of Textiles, Government of India feels that the handloom heritage and industry have huge untapped potential which needs to be explored. Dr Murgesan said while giving a technical perspective urged CII to facilitate the government to get the weavers connected to finishers to add processed parameters to survive as he thinks “handloom products often lack the finesse to compete with other international products”. He said that a check has to be imposed by the government to prevent powerloom products being tagged as handloom products..

Ms Gita Ram, Chairperson, Craft Council of India“No performing arts can be nurtured in isolation and it is  the different form of performing arts can be a carrier of our rich tradition and culture “. “The need of the hour is to diversify and experiment with new designs, organise proper orientation training workshops for the artisans and strategies best packaging and right prices for the handloom products”

Buyer Seller Meet : –

Sl No Panelists Designation & Organisation
1 Dr Anita Sabat Founder,Odita Trust
2 Mr Indrajit Sen Founder,The Bengal Store
3 Ms Gita Ram The Kamala Store
4 Mr Swastik Chakrobarty Bamboo Handicrafts
5 Mr A K Mishra Trifed Bhubaneswar
6 Mr Pravinsinh Solanki National Institute Design
7 Mr Arta Ranjan Mohapatra Boyanika
8 Mr Santanu Meher Sambalpuri Bastralaya
9 Mr Sudarshan Swain Raghurajpur Artisans Society
10 Mr Pravat Biswal Utkalika