Ekta Kpoor is known for conjuring up a revolution of sorts in television with overtly dramatic saas bahu sagas. Back in 2011, when she came up with the show, ‘Bade Acche Lagte hai’, little did she know that the lead characters would go on to win hearts and will one day become nothing less than iconic. Starring Sakshi Tanwar and Ram Kapoor, this show was placed on a rather late night schedule and not on prime time. But despite this, it was the ‘most watched serial’ of that year.
Recently, producer Ekta kapoor took to her social media to post a promo from the show. She shared how this show won hearts and also provided a glimpse of how this show made it to Sony entertainment television.
Along with the video, she said, “A real life moment became a promo:)!post colors launched balika badhu n our exit@from star… zee gave us #pavitrarishta that started d wheels again ! But the coveted 1030 Slot was no longer prime time ! When Sony took d show it was a non dramatic urban show ! D love for@kyunki slot n d fact that non prime time wud b no pressure had us lap@d opportunity! It went on to win love became the top Trp shown d 1030 slot was ours again Thanku NP sir Ajay balvankar sneha Nachi FROM @sonytvofficial ! N Thanku @iamramkapoor #sakshi @sonalijaffar @sufibaby @mitzmm @tanusridgupta @doris @pb1 @balajitelefilmslimited and all cast crew
This show catered to a more mature audience who were not interested to see steamy hot intimate scenes, but rather the bitter-sweet things that happen in the life of a couple.
