The TV show which had India hyped up for its premiere and a “promising 150 days” isn’t getting all the attention anymore. Ratings of Bigg Boss 14 is now meeting its plunge with fans moving over to more interesting prospects IPL 2020.
On October 3, Bigg Boss 14 premiered after a largely successful BB13, with the highest viewing minutes in comparison to the previous seasons. The current season had 3.1 billion viewing minutes; BB13 with 2.5; BB12 with 2.6; BB11 with 2. The premiere registered 3.9 billion viewing minutes. “Going by the craze, I am sure that IPL has generated a lot of buzz. People are watching the matches not only on the channel, but even on the streaming platform. The numbers are pretty much good on IPL. The matches are going down well and there are a lot of super overs. All the excitement is there. The tournament has very good traction,” industry analyst Girish Johar told IANS.
In spite of its considerable viewing minutes and the show’s promise of a bizarre reality TV show, it failed to make it to the top five during its first week. Maybe calm the drama down a bit?
Meanwhile, Broadcast Audience Research Council reported that IPL 2020 has a much drastic surge in views and captivating fans. IPL 2020 has 21% growth in its impressions since it started out compared to IPL 2019 which had more channels covering the show and one more match. “IPL is scoring better. Bigg Boss is not doing that great. The matches are very interesting this time with the super overs happening, and there are a lot of things due to which IPL is getting interesting. Now, more people are glued to it,” another industry analyst, Rajesh Thadani said.
IPL just got spicier for fans with MS Dhoni’s heroic return, Shah Rukh Khan’s appearance. IPL, however, did not have a glossy start with Vivo pulling out as a title sponsor earlier.
“Cricket matches without an audience, being played outside India, have less charm. But this is not bad. The kind of revenue it used to generate is not happening. Whereas ‘Bigg Boss’ is going on for so many years, and people are interested in it, But it is too early to say if it is a success or a failure,” said film trade analyst Amod Mehra.
