Taran Adarsh puts rumours to rest, Radhe to release in theaters and OTT simultaneously on Eid, May 13, 2021.

Taran Adarsh puts rumours to rest, Radhe to release in theaters and OTT simultaneously on Eid, May 13, 2021.

Keeping up with the tradition of releasing movies on the occasion of eid Superstar Salman Khan’s highly anticipated movie Radhe: Your Most Wanted Bhai is to be released on May 13.

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Superstar Salman Khan fans are eagerly waiting for the release of Radhe: Your Most Wanted Bhai, but due to COVID-19, many speculations are being made about the release of Khan’s upcoming Venture that the movie will skip theatrical release but will only release on OTT platforms.
Finally, film critic and trade analyst Taran Adarsh took to Twitter and wrote: #RADHE #OTT RUMOURS BASELESS… There was speculation in the exhibition sector that #Radhe – starring #SalmanKhan – will skip theatrical release… Will stream on #OTT directly… FALSE… The producers are clear, #Radhe will release in cinemas, eyes #Eid2021 release.
Radhe will also be on ZEE5’s pay-per-view medium ZeePlex on the same day. The film makers announced the news on Wednesday, 21 April.
Besides this, the movie will also be available for the audience on various DTH services, including the likes of Dish, D2H, Tata Sky, and Airtel Digital TV, thereby giving the viewers a chance to watch the actioner on any platform of their choice.
Speaking on this Shariq Patel, CBO, Zee Studios shared, “The ongoing pandemic forced us to innovate, and we are proud to be the first to embark upon this new distribution strategy. While we all love to catch the latest movies at the nearest theatres, we realized we’d be doing a disservice to Salman’s fans nationwide if we aren’t able to release theatrically in all Indian states. We sensed the need for a pay-per-view solution along with theatres, which gives the consumers flexibility and convenience of viewing the film. There cannot be a better film than Radhe to offer the audiences who’ve been waiting for an out and out entertainer for over a year now. Radhe continues our network’s deep relationship with Salman Khan and we are looking to release the film in over 40 countries including theatrical release in major overseas markets.”
A spokesperson of Salman Khan Films’ adds, “It’s imperative that we all come together and think of out-of-the-box solutions for cinema as an industry during the current pandemic situation. We will support the theatre owners by releasing the film in as many theatres as we can, keeping in line with the rules and protocols laid down by the government. But, considering the guidelines and safety measures, we also need to devise ways to ensure that the film reaches all of our audience. We don’t want to deny the audience the choice of entertainment in the comfort of their homes during these times.”
The trailer of Radhe: Your Most Wanted Bhai will release Thursday (April 22).
Directed by Prabhu Deva, Radhe also stars Disha Patani in the lead role it also features Randeep Hooda and Jackie Shroff.