Lock Upp reality show just enters its 6th week and it has already crossed the 200 million views threshold. It is one of the most-watched and interactive OTT show in history.
It is a tremendous achievement for the show’s creators and participants, who have invested so much in the show’s success. It had a 3X engagement rate than any other reality programme in the Indian OTT space.
But the data is something else also. Data shows that when jailor Karan Kundrra enters the show, the show’s viewership shows a 30% spike than regular days. This means that Karan Kundrra’s stardom contributes so much to making this show a hit.
With Karan Kundrra as the show’s jailor, it has soared to new heights, and he has gained the hearts and admiration of viewers all over the world.
Aside from that, data shows that female users are 113% more engaged with the show. And it’s not difficult to figure out why this is the case, as Karan Kundrra’s popularity among females is undeniable.
Even after receiving so much love and praise, the show is in full swing of entertainment and drama, which is causing viewers to remain with the programme and watch the show’s live stream 24 hours a day, seven days a week to ensure that they do not miss a single moment.
