There is no dearth of great Indian content, all at the click of a button, available at your OTT screens. There were days when entertainment for the Indian audience was limited to only television or films. The digital space has opened up new avenues not just for the actors, but for the viewers as well.The freedom it serve to the audience has made them riveted.
Right now, with the nationwide lockdown, these digital platforms are dominating the world of entertainment. Now, we all love having a good laugh with Friends or feeling the adrenaline rush with shows like Breaking Bad and Money Heist. But then, there is something special about our Indian web shows – made in India and made for India and thus shows Like Matram, Patalok, Hundred etc has surpassed them.
Through the analysis done by Nielsen, a Global marketing research firm that collects data from the audience through online/offline surveys to deliver ‘to the point’ output has recently released Edition 9 on How are media habits changing as India enters week 9 of the lockdown. In which they listed the Top original series in recent times on smartphone, which includes Mastram at the top position followed by Patalok, Hundred, Money Heist, EK Thi Begum, Four More shots, Special ops, Never Have I Ever, Bhaukaal and XXX.
Photo credit: MX Player
Watching our favourite Bollywood celeb play a challenging character or seeing a familiar face from Indian television in a new setting, is exciting to another level. Especially given that Indian content only seems to be getting better and better.
