Yash Raj Films, an Indian film production company for the Bollywood industry, completes its 50th anniversary. Since 1970s, the company has grown to be one of the largest film studios in India. Announcing the official 50-year completion, the year will witness ground-breaking film lineup, partnerships and promotion all through the year.
25 years ago, in 1995 ‘Dilwale Dulhania Le Jayenge’, a Bollywood romance movie was released. It was one of the first few films in India to release in the theatres in Dolby surround sound. ‘Dhoom 3’ (2013) was among the few Hindi films in India to release in the theatres in Dolby Atmos. YRF has officially become the first music label in India to bring a new experience to its catalogue of hit music tracks. The tracks will play under the album ‘Best of YRF’ in Dolby Atmos.
Adoption of Dolby Atmos technology for music tracks allows people to connect with their favorite music. YRF music catalogues of some phenomenal tracks across all music genres and listening to it in Dolby Atmos will unleash every detail as it was meant to be heard, completely impressing fans in a whole new way.
Mr. Anand Gurnani, Vice President – Digital & New Media, Yash Raj Films Pvt. Ltd. has commented saying, “YRF has always pushed the frontiers of new emerging technologies by embracing them proactively. Adoption of Dolby Atmos technology for our music tracks was a natural choice, which will fuel an enriched close-to-studio-music-listening experience for our fans across the globe and will surely be a game-changer. We are committed to scaling up our music catalogue in Dolby Atmos.”
Mr. Pankaj Kedia, Managing Director, Emerging Markets, Dolby Laboratories added up by saying, “Dolby Atmos is a new experience for creators and music enthusiasts. It presents an array of new possibilities for creators to experiment and express themselves with their recordings. We are very proud of our collaboration with YRF over the years. We are delighted to work with YRF on their 50 year celebration and provide all support needed for bringing Dolby Atmos Music experience to consumers.”
