AR Rahman’s directorial debut, Le Musk, is a cinematic sensory experience with motion and scent blended into the narrative. It is the first full-length VR (virtual reality) film. The film, which is being marketed as a totally immersive VR cinema, will have its global premiere at CannesXR, Marche Du Films, during the 75th Festival de Cannes in France, from May 17 to 25. A panel discussion for this film has been added to the Marche Du Films – Cannes Film Market.
The 36-minute movie stars Nora Arnezeder and Guy Burnet, and both performers will be in attendance at the ‘Cannes XR | Le Musk: A Cinematic Sensory Experience by A.R. Rahman’ session with Ravindra Velhal and AR Rahman. The VR film’s director and composer, AR Rahman, said, “Le Musk has been several years in the making with collaborators worldwide; we’ve aimed to create an unprecedented, subtle sensory cinematic surrealism. Creating a feature-length Cinema VR experience that pushes boundaries of storytelling and incorporates multiple senses was a guiding force for me. Aroma and music together bring warm memories subjectively for the audience.”
Nora Arnezeder, the film’s leading actress, says about the film, “Working on the VR experience Le Musk under director A.R. Rahman has been a beautiful journey where we found new artistic expression. Through ‘Le Musk’, we’ve unlocked a new, expansive frontier in storytelling where we hope to inspire and inquire through the senses. This film is an experience unlike any other. We hope you choose to witness this alluring new world!”
The session is scheduled for May 19th.