Salman Khan’s upcoming movie Sikandar is creating quite the buzz among his fans. The movie is now in headlines for it has secured a Rs. 165 crore non-theatrical deal, which covers 80% of its production cost. This means that even before hitting the theatres, the movie has already earned a significant amount of money.
Sikandar is directed by AR Murugadoss and also stars Rashmika Mandanna, alongside Salman. The film is scheduled to released on Eid. Considering the huge pre-release business, the film is expected to be one of the biggest Bollywood films of the year.
As per reports, Netflix has acquired the post-theatrical streaming rights for Rs. 85 crore. If the movie crosses Rs. 350 crores at the box office, the deal could increase to Rs. 100 crore. Additionally, the satellite rights have been sold to Zee for Rs. 50 crore, and music rights are acquired by Zee Music Company for Rs. 30 crore. Overall, it means that the non-theatrical earnings could reach Rs. 180 crore.
Sikandar is being made on whopping budget of Rs. 180 crore, excluding Salman’s remuneration. Promotional and advertising expense are estimated to be around Rs. 20 crore, making the overall investment even higher. However, with these pre-release deals, the filmmaker have already recovered over 80% of their cost, reducing financial risks.
The film will also mark first collaboration between Salman and Rashmika. It also features a stellar supporting cast including Kajal Aggarwal, Sathyaraj, Prateik Babbar, Sharman Joshi, and more. Since the movie is releasing during the festive season of Eid, it is expected to perform well at the box office.