Over the last months, Rohit Shetty and his entire team of Reliance Entertainment have been in conversation with major national multiplex chains – PVR, INOX, CINEPOLIS and Carnival on negotiating on the terms and conditions of bringing the Akshay Kumar starrer Sooryavanshi during the Good Friday, i.e. April 2, 2021. While the stakeholders of Sooryavanshi were demanding certain terms and conditions in best interest of their film, the national chains have not been able to align with their vision as things stand.
As per the reports, the film will not follow the conventional release pattern, but instead the film is only looking at single screens and non-national multiplexes across the country.
A source close to Pinkvilla revealed, “They have held back on the films’ release for almost a year and were always committed to bring it in the cinema halls. However, it’s an expensive film and no one wants to release it in a manner that results in a loss of income. It’s time for the multiplexes as well to understand the plight of team Sooryavanshi. Since multiplexes are not agreeing to the terms put forth by Rohit Shetty, and Reliance, team Sooryavanshi has finally taken a decision to release the film in the cinema halls on April 2. However, the catch here is, he would bring the film only in the single screens and non-national multiplex chains, and bypass the big five national chains of PVR, INOX, Cinepolis and Carnival.”
Further, the source added, “If he wants to bring the film on April 2, the campaign needs to begin. However, the negotiations so far have not gone any further from the day of starting, and hence, the team has decided to bypass that release for now, and explore other routes. If multiplexes agree on giving better terms within the next week, the film will arrive on the big screen all across India, or else, it would be just a single screen and non-national chain release.”