BLACKPINK, EXO, TWICE ,7 Times K-pop groups dominated social media trends

Experience the best of K-pop with BLACKPINK, EXO, and TWICE. We’ve gathered 7 unforgettable moments that took social media by storm. From BLACKPINK’s debut to EXO’s Twitter records and TWICE’s global dance sensation, each group has left a lasting impact.

Relive BLACKPINK’s explosive Coachella performance, EXO’s cryptic comebacks, and TWICE’s empowering #FeelSpecialChallenge. And don’t miss BLACKPINK’s record-breaking YouTube videos that made them digital queens.

Join us in celebrating K-pop’s reign on social media and the trends set in motion by these trailblazing groups.

K-pop has grabbed center stage in the ever-changing world of pop culture, captivating hearts and dominating social media trends. BLACKPINK, EXO, and TWICE have emerged as true trailblazers among the plethora of K-pop groups, setting records and encouraging fan excitement across the digital world.

Let’s take a brisk stroll through 7 times when these fantastic groups made an unforgettable impression on social media, causing waves of excitement and breaking the internet.


1) A Blaze of BLACKPINK

Blackpink's 'Born Pink' Album Is Out And Reactions Are In
The excitement was obvious as YG Entertainment debuted BLACKPINK to the world in 2016. Fans were pulled into a world of black and pink as teasers swamped social media channels, eagerly awaiting the debut that will revolutionize K-pop traditions. The hashtag #BLACKPINKdebut trended worldwide, marking the birth of powerful fours that would go on to captivate charts and hearts alike.

2) EXO’s Unknown Comeback Teasers

Glitter Magazine | Korean Boy Group Exo Announces Comeback With New Album 'DON'T FIGHT THE FEELING' Teaser
With their teaser marketing, EXO, known for their mysterious themes, swept social media by storm. From cryptic symbols to celestial themes, EXO-Ls throughout the world decoded secrets, shared theories, and hyped up the upcoming comeback. When EXO finally released their new music, social media platforms exploded in a symphony of hashtags praising their homecoming.

3) “TT” Mania by TWICE

Osu! Mania! TWICE - TT - YouTube
TWICE’s infectious tune “TT” not only topped the charts in 2016, but it also spawned a viral dance challenge. Fans and celebrities alike flocked social media channels, displaying their finest interpretations of the charming “TT” posture. The hashtag #TTchallenge went viral, transforming a catchy dance motion into a global phenomenon that crossed language barriers and united followers in a virtual dance party.

4) BLACKPINK x Coachella

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The world took note as BLACKPINK became the first K-pop female group to perform on the Coachella stage in 2019. Social media platforms were flooded with breathtaking performance clips, behind-the-scenes glimpses, and ecstatic fan reactions. As fans from all over the world celebrated the historic event that cemented BLACKPINK’s place as a worldwide superstar, the hashtag #BLACKPINKxCoachella trended.

5) EXO’s Baekhyun Breaks Twitter Records

Here Are The Records EXO's Baekhyun Smashed So Far With His Latest Album "Delight" - Koreaboo
EXO’s Baekhyun made waves when he joined Twitter in 2020, quickly gaining millions of followers. The hashtag #WelcomeToTwitterBaekhyun trended worldwide, demonstrating EXO-Ls’ steadfast support. Baekhyun’s solo efforts and interactions with fans on the platform constituted a memorable chapter in K-pop history, illustrating the strength of personal relationships in the digital age.

6) TWICE’s “Feel Special” Challenge

TWICE’s “Feel Special” not only conveyed a profound message of self-love, but it also sparked a social media trend. Fans contributed personal triumph tales using the hashtag #FeelSpecialChallenge to encourage optimism. The campaign had a global impact, transforming social media into a platform for empowerment and promoting a feeling of community among ONCEs all over the world.

7) BLACKPINK’s YouTube Records
BLACKPINK breaks a 13-year record and now becomes the "Most-viewed Artist Channel in YouTube History" | allkpop
BLACKPINK’s music videos have constantly broken YouTube records, making each release a cultural event. From “How You Like That” to “Lovesick Girls,” the images and music of the trio enthralled audiences worldwide. The YouTube view count race evolved into a fan-driven spectacle, with hashtags such as #BLACKPINK_HYLTheRace and #LovesickGirlsRace dominating social media conversations and cementing BLACKPINK’s rule as digital queens.