BBC has decided onto not using AI anymore for the promotions of Doctor Who post receiving complaints from viewers.
The marketing team at BBC used the tech as a “part of small trial” to help draft some text for two promotional emails and mobile notifications, as per the complaints on website, which was intended to highlight Doctor Who programming on streaming platform.
However, the corporation received complaints over the reports that it was generative with usage of AI.
“We followed all BBC editorial compliance processes and the final text was verified and signed-off by a member of the marketing team before it was sent,” said BBC. It added that they plan on to not doing it again to promote Doctor Who.
While the streamer did not reveal the number of complaints it has received but it has assumed that it must be a lot.
