The best known pair Virat Kohli and Anushka Sharma are India’s leading celebrity couple. Virat and Anushka are the best pair of actors in the advertisement world.
In the midst of the pandemic, Kohli and Anushka Sharma have managed to top the TAM Adex Celebrity Endorsement with a share of 26 percent advertisement volume and 16 brand endorsements.
Virushka as Virat and Anushka were lauded to make an advertiser’s vision come true because they blend the best in both Bollywood and sports world.
Virushka must also be seen as a joint force in the acceptance space. Although Myntra and Google Duo were the latest to sign up with this pair, their earlier companies have been so varied as the Manyavar Mohey to Shyam Steel fashion brand.
The pair ranks the best on the ‘Made For Each Other’ (MFEO) criterion according to Indian Institute of Human Brands(IIHB).
As per the Forbes India magazine’s Celebrity 100 ranking of 2018, Virat Kohli ranks second with earnings of Rs 228.09 crore and Anushka Sharma is at 16th with Rs 45.83 crore rendering her the third highest-paid female actress in the country.
