With Sara Ali Khan serving as the brand ambassador for their face for the skincare line, beauty firm Biotique has launched a new advertising campaign. This pan-Indian, 360-degree media campaign promotes the line of products for washing, toning, and moisturising.
Vinita Jain, the founder and CMD of Biotique, who is regarded as a pioneer in the Indian beauty business, commented on the launch by saying, “At Biotique we have committed and take immense pride in offering ‘farm to skin’ solutions to consumers who are looking for effective skincare and haircare products. Using 100 per cent ayurvedic formulations with advanced 21st-century biotechnology, our products are naturally sourced from plant extracts and are proven to bring effective and long-lasting results. The new campaign film brings to life our ethos of ‘Real is really beautiful’, focusing on ‘The secret to flawless skin’, true to Biotique’s cleansing-toning-moisturizing routine. I am very pleased to see our vision come to life with this campaign, which reinforces Biotique’s commitment to effective personal care, beauty and wellbeing products.”
Ishaan Jain, Director – Biotique, announced Sara Ali Khan as the brand spokesperson for this campaign, said, “The campaign addresses Biotique’s aim of an early adoption of a healthy skincare routine for flawless skin amongst the youth. Sara is a natural fit owing to her healthy & balanced lifestyle and has a great digital presence which connects naturally with the younger audiences. Her persona embodies Biotique’s ethos of ‘Real is really beautiful’.”
When describing her relationship with the Biotique skincare line, Sara Ali Khan remarked, “Biotique’s ‘secret to flawless skin’ offers youth an ideal beauty regime which provides quick and effective results. I am really excited to be a part of the Biotique family as I resonate with the brand’s ethos of ‘Real is really beautiful’ and believe in using products that are modern yet rooted. I am mindful of having a holistic facial skincare routine made with natural ingredients given that taking care of skin starts from a very young age and Biotique’s facial skincare range echoes my belief.”