Singer Sabrina Carpenter, aged 24, has unveiled her latest fragrance, “Sweet Tooth: Caramel Dream,” in collaboration with Scent Beauty. Drawing parallels between her music and the world of scents, Sabrina views perfume as an “emotional extension” of her artistic expression. She is optimistic that the fragrance will strongly resonate with her fan base.
Sabrina, known for her 2015 debut album “Eyes Wide Open,” sees perfume as a way to forge a deeper connection with her followers. She perceives it as a medium to convey emotions and stories, much like her music does. In a statement, she emphasized her belief in storytelling across various artistic forms, citing perfume as a bridge that enhances her connection with fans.
Expressing her hopes for her fans to relate to her on a personal level through the fragrance campaign, Sabrina aims to create a world where each scent narrates a distinctive story that strikes a chord with her audience.
Sabrina Carpenter announces new fragrance ‘Caramel Dream.’ pic.twitter.com/WOPpc3y8yq
— Pop Base (@PopBase) August 21, 2023
The fragrance itself, “Sweet Tooth: Caramel Dream,” boasts a sumptuous caramel note that exudes a rich and indulgent essence. This addition adds a luxurious touch to the fragrance and aligns with Sabrina’s vision for a captivating olfactory experience.
Steve Mormoris, the CEO and founder of Scent Beauty, is enthusiastic about the collaboration with Sabrina and the campaign’s representation of her evolution. He believes that Sabrina embodies the characteristics of today’s young women—adventurous, enigmatic, and fun. The partnership with Sabrina Carpenter reflects a new chapter in her career and resonates with her evolving persona.
The campaign for “Sweet Tooth: Caramel Dream” has been creatively brought to life by Klitos Teklos, a choice that Steve Mormoris finds fitting for the campaign’s vision. The collaboration between Sabrina Carpenter and Scent Beauty symbolizes the fusion of artistic expression and sensory experiences, with the fragrance acting as a conduit for fans to immerse themselves in Sabrina’s world.
