Randeep Hooda feels “a little guilty” on promoting Radhe during the pandemic
Randeep Hooda is all set to rejoin Salman Khan in a classic “good vs evil” story. Radhe, which is all set to release on May 13, is releasing in a unique hybrid model. The film will premiere in theatres all over the world, wherever they are open, and for other regions, the film will release on ZEE5’s pay-per-view platform Zee Plex.
In a conversation with Indian Express, Randeep spoke about the hybrid model of release wherein Radhe will release in theatres as well as pay-per-view and said “this could be a great opportunity to explore.” “It will be a good experiment for the industry to have this hybrid kind of platform release where people who are unable to get to theatres can watch it. It is also a cheaper option since instead of buying one ticket per person, the entire family can watch it. What better film to test the whole system with than a Salman Khan film. I’m hoping it will do well,” he concluded.
Randeep shared that he is playing the role of “quintessential baddie” in the movie. This is Randeep’s third collaboration with Salman. The two have previously worked together in Kick and Sultan.
Randeep added that he hopes Radhe “has the same fate” as Extraction as the Chris Hemsworth film turned out to be one of the biggest successes of last year on OTT platforms. He said, “I hope this film has the same fate, a lot more people watch it and can take their minds off from the morose situation that’s going on. Because coming at this point, with the promotions, I also feel a little guilty that all those things are happening but one keeps doing other things to help out. This is also a part of one’s job, it also employs 500 people who have come together and made this film which has been in the box for a long time and I’m glad it’s coming out.”
Satya Shruti is an undergraduate in Philosophy. An avid writer who aspires to learn and command communication and content writing skills. A Constitution enthusiast and a firm believer of democracy. Satya is currently working as an intern at BusinessUpturn.com and can be reached at [email protected]