Actor Priyanka Chopra Jonas announced her own hair care line ‘Anomaly’, which is completely vegan, eco-friendly and super affordable.
The products will be launched on 31 January in the United States and will start reaching to global markets later in the year.
The ‘Baywatch’ star shared her experience on instagram to come out with the hair products range.
Priyanka Chopra wrote, “This is ANOMALY. What a surreal moment to introduce you to the first brand I have ever created!!!.” She asserted that she has been working on this range for the last 18 months.
“For the last 18 months I have worked alongside my partners at Maesa towards the day when we could share our labour of love with the world, and I can’t believe that time has finally arrived,” Chopra said, while announcing the brand on Instagram.
“I’ve tried a lot and learned a lot about haircare over the years…what gave me great hair days, what didn’t, and everything in between…and I have infused that into a collection of products that gives your hair the TLC it deserves,” she said.
The actor also shared that the formulas used in the products are vegan and clean, with high-performance ingredients, and the bottles are made from 100 pc plastic trash from our oceans and landfills.
Priyanka Chopra’s husband, singer Nick Jonas shared a poster of Anomaly featuring the actress on his Instagram story and wrote: “Congratulations on this incredible new venture, Priyanka Chopra.”
