Despite the critical acclaim and strong viewership for the Netflix biopic Amar Singh Chamkila, starring Parineeti Chopra and Diljit Dosanjh, the film’s moderate success has yet to significantly benefit Parineeti’s career trajectory.
While the actress has expressed gratitude for the positive reception to her performance as Amarjot Kaur, the wife of the titular Punjabi music icon, industry insiders suggest that Parineeti’s limited presence in the news media has had a significant impact on how Bollywood perceives her as a brand.
In an industry where visibility and media coverage play a crucial role in shaping an actor’s brand and career trajectory, the lack of substantial news coverage can hinder an artist’s ability to establish a strong and enduring presence in the public eye. Bollywood often relies on media exposure to enhance the image and popularity of its stars, with extensive coverage contributing to their brand value and marketability.
Without a strong media presence with consistent narrative building, Parineeti’s brand may struggle to gain the same level of recognition and influence as her peers who receive more extensive coverage and exposure in the news media. This disparity in media representation can potentially limit the opportunities available to Parineeti within the industry, impacting her ability to secure high-profile projects and endorsements that are often influenced by an artist’s visibility and public perception.
This, despite Parineeti having worked as a PR executive at Yash Raj Films for a year-and-a-half before starting out as an actress. As such, the relationship between news media presence and Brand Parineeti underscores the interconnected nature of media coverage and an actor’s standing in competitive Bollywood.
In a post, YouTube reviewer Prajakta Tamang noted, “Parineeti has always struggled to maintain a consistent media presence, which has undoubtedly affected how the industry views her star power. Unlike some of her contemporaries who are constantly in the spotlight, Parineeti tends to fly under the radar, making it harder for producers and directors to gauge her true box office appeal.”
In an online article, journalist Vishal Agarwal commented, “Bollywood is a ruthlessly competitive industry, and visibility is key. Parineeti’s relative absence from the news cycle, compared to her peers, has likely made it more challenging for her to capitalize on the success of Chamkila and secure high-profile projects.”
However, in another online article, Bollywood PR guru Dale Bhagwagar sounded hopeful. He remarked, “Let’s look at the positive side. Parineeti Chopra’s journey in the industry has been marked by resilience and a willingness to take risks. Despite facing numerous obstacles, she has consistently risen above them, carving her own unique path in Bollywood. Parineeti’s ability to defy conventions and embrace unconventional roles sets her apart. She is an inspiration to aspiring actors who seek to challenge the status quo.”
Parineeti herself acknowledged this challenge, stating, “I have pursued commercial ventures and projects for the wrong reasons, heeded misguided advice, and signed films that didn’t align with my audience’s expectations. I have experienced numerous ups and downs and made mistakes, but my intentions have always been simple and genuine.”
Despite the critical acclaim for her performance in Chamkila, Parineeti has yet to announce her next project, suggesting that the film’s moderate success has not immediately translated into new opportunities. As the industry moves on, Parineeti will need to find ways to maintain a stronger media presence and solidify her position as a leading Bollywood actress.
