O2 Cure, a renowned air purification solution provider has roped in Bollywood actor Suneil Shetty for it’s latest social media campaign #Letyourhomesbreathe, the company announced here on Thursday.
According to the company, the campaign aims to spread awareness around improving indoor air quality and safeguarding people against coronavirus amid the undercurrent wave led by the Omicron variant.
The campaign will drive discussion series on the preventive measures against inhaling contaminated indoor air resulting from various pollutants in the homebound environment, it said.
“Through research-based discussions on social media platforms, Suneil Shetty will help the company spread awareness around the pollutants that the nation is able to safeguard itself from. Also, this campaign is a step for educating the public on the health impact of these hidden particles,” the company said in a statement.
With the pandemic disrupting our lives, the nation has again chosen to strictly abide by the social distancing norms and stay indoors. While this is the wisest option of all, it also gives way to an alarming concern resulting from contaminants like bacterias, viruses, germs, gasses, particles, dust, pollen, and other hazardous substances that keep circulating between the four walls of the homes.
The health implications can be adverse as the poor indoor air quality has been linked to lung diseases like asthma, COPD, lung cancer, heart disease, and even stroke.
Commenting on the campaign, Kartik Singhal, Founder of O2 Cure said, “We are all exposed to the hidden particles that keep circulating us in our homes. Due to space constraints, most of the modern housing structures lacking proper ventilation lead to hazardous air standards in these safest premises as well. Also, landfills release poisonous gases which eventually lead to respiratory issues.”
“Additionally, with doors shut and no filtration mechanisms available, the air indoors becomes all the more unfit to breathe. Airborne contaminants are resulting in an alarming situation that needs immediate intervention,” he added.
Suniel Shetty, the strategic Partner of O2 Cure and an acclaimed actor, said, “While we all have been struggling to keep ourselves safe from Covid-19, we have also been ignorant to other forms of deadly pollutants that surround us in the form of bacterial, microbial, gaseous compounds, odor and viruses. Taking adequate precautions is the need of the hour.”