Akshay Kumar considers 9 to be his lucky number. That’s why the actor is making sure his movie releases on 9th November. A continuation of this belief is the decision that the first song of the movie titled ‘Burj Khalifa’, will be releasing on 18th October as 1 plus 8 equals 9. Now, a report of Bollywood Hungama states that the actor had an elaborate plan of unveiling the song which the production house has said no to.
The report said, “Akshay Kumar suggested to the producers, Fox Star Studios, that they should release the ‘Burj Khalifa’ song at Burj Khalifa in Dubai, UAE. He believed that it’ll add to the film’s buzz. Also, viewers have seen film promotions happening online since the beginning of the lockdown. Hence, even they would have lapped up the idea. Moreover, Dubai is a safe place with limited Coronavirus cases. Akshay, who recently commenced and even finished a shoot in the pandemic in the United Kingdom, is aware of the precautions to be taken to pull off such an event without anyone falling ill. Hence, he came up with a detailed plan for this promotional activity, replete with safety measures.”
However, the plan stands canceled as the production house did not find it commercially viable. The report further added that “The Fox Star Studios team liked the idea but found it commercially unviable. They realized that flying Akshay Kumar, Kiara Advani, and others in a private jet to Dubai, accommodating them in a luxurious hotel, booking the Burj Khalifa for the promotions, taking care of safety and sanitization etc would cost somewhere around Rs. 65-70 lakhs. The management didn’t feel the need to spend so much at a time when the financial condition of the industry is not up to the mark. Hence, they politely declined the idea. Akshay Kumar understood their point of view and agreed.”
The movie has gotten itself into quite a lot of controversies and a group of netizens is already calling for a boycott of the movie. It will be available to stream on Disney + Hotstar from 9th November.
