Amitabh Bachchan examines pulling out of brand deal he is uncertain of : Blame would come on me

Amitabh Bachchan wrote: Blame would come on me.

Amitabh Bachchan’s is hosting Kaun Banega Crorepati nowadays and is additionally occupied with other work responsibilities. He has now opened up about dropping an endorsement deal.

He mentioned in his blog,“.. a withdrawal from an endorsement, a returning of advances and a gesture to be shown because of the sudden withdrawal, by permitting the campaign now on air to go about till the end of the programmed broadcast of the game in question .. the other being a rapidly growing business of crypto and the endorsement signed, but on the verge of second thoughts, despite SC and RBI permits of operation .. albeit in a private capacity ..the thought for me was that if things were to go wrong then the target of blame would come on me .. so withdraw ..”

 

Further pushing on the need to assess all advantages and disadvantages of an endorsement deal, he further wrote,  “Getting all this across and weighing the pros and cons can be a tedious process .. one even though it has a resolution in place, brings and initiates debate and the study of its effects both morally and socially – both of which are most important ingredients in the present world we live in.”

He also added, “BUT of this, there is no doubt at all.. when you think morality, nothing in the world can throw you off balance .. morals and socials shall ever remain the cornerstone of existence, no matter what the circumstances ..so help me God.”

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