Musician Amaal MaIlik, said in a recent interview that the lockdown has proved that Indians do not just desire to listen to film music, also open to various genres and styles. The lull in production previous year also created a possible way for new artists to be discovered.
He has also expressed that Korean artists like BTS were always exoteric, but now they’re going to be covered by the mainstream media as well. He appreciates how K-pop is winning million of heart in popularity on a global stage. Korean music is ‘new and not forumla-driven’ and the production is outstanding, he shared during one recent discussion time.
— Soompi (@soompi) October 1, 2021
Amaal quoted that “A major chunk of people is listening to the 30-40-year-old melodies as that’s what our country is all about–emotional words and long-lasting melodies”. However, he stated about the fame of Korean artists like BTS that “Yes, they make really good music and videos. Their following is massive; I think Korean music was always taking over the globe, we are just seeing it now because the media is finally talking about it. They are really tight with their songwriting and the audio production, too, is new and not formula-driven.”
Meanwhile, BTS opened their first-ever collaboration with the British band Coldplay few days ago. Entitled My Universe, the music video debuted earlier this week, and comes at the conclusion part of a particularly successful year for BTS. The band also declares that it would be the first live tours since the pandemic started.