Allu Arjun’s Pushpa 2 strikes record digital rights deal: Sold to Netflix for Rs 275 crore

The anticipation surrounding Allu Arjun’s highly awaited film, Pushpa 2, continues to escalate as groundbreaking deals unfold in the entertainment industry. With its teaser already generating immense buzz, the film’s digital rights have now been secured by Netflix for a staggering sum of Rs 275 crore.

This historic deal marks a significant milestone in the realm of digital distribution, cementing Pushpa 2’s status as one of the most eagerly anticipated releases of recent times.


Anil Thadani’s acquisition of the North India Distribution rights for Pushpa 2 for Rs 200 crore set the stage for unprecedented demand surrounding the film. Now, with Netflix securing the digital rights for a base price of Rs 250 crore, potentially reaching Rs 300 crore, Pushpa 2 has shattered previous records across all languages. The magnitude of this deal underscores the widespread anticipation and excitement surrounding the film, drawing parallels to blockbuster hits like Bahubali 2 and KGF 2.

The agreement between Netflix and the makers of Pushpa 2 showcases innovative deal structures that tie digital rights prices to the film’s box office performance. With a base price of Rs 250 crore and potential bonuses driving the total up to Rs 300 crore, the deal sets a new precedent in the industry. This strategic approach reflects a paradigm shift towards aligning digital rights prices with theatrical returns, ensuring that all stakeholders benefit from the film’s success.

Scheduled for release on August 15, 2024, Pushpa 2 promises to deliver a cinematic spectacle unlike any other. Helmed by acclaimed director Sukumar, the film features Allu Arjun in the titular role, supported by a stellar cast including Rashmika Mandanna and Fahadh Faasil. With a musical score by DSP and production in full swing, Pushpa 2 is poised to captivate audiences with its gripping narrative and breathtaking visuals.

Following the success of its predecessor, Pushpa, which made Rs 125 crore in the Hindi market despite the challenges posed by the COVID-19 pandemic, expectations are sky-high for Pushpa 2. The film’s record-breaking digital rights deal only serves to heighten anticipation, as fans eagerly await its theatrical release. With filming slated for completion by the end of May, the stage is set for Pushpa 2 to rewrite box office history and leave an indelible mark on Indian cinema.