Deepinder Goyal, the founder and CEO of the food delivery app Zomato, announced the launch of “InterCity Legends” via their blog on the website.
Intercity Legends aims to bring foods and delicacies of the nation from different cities to your doorstep.
As Goyal mentioned in the blog,” With our new launch ‘Intercity Legends’, no matter where you are, you can order and relish legendary dishes like baked rosogollas from Kolkata, biryani from Hyderabad, MysoPakpak from Bengaluru, kebabs from Lucknow, butter chicken from Old Delhi, or pyaaz kachori from Jaipur.”
His blog stated that the food delivery giant is piecing out ways to bring signature delicacies of different cities to the customer’s doorstep.
How will the dishes reach you?
Zomato aims to deliver such dishes using and leveraging its vast countrywide network of delivery partners to provide customers with one-day delivery. The food will be freshly prepared and packed by the restaurant in reusable and tamper-proof containers along with “state of the art” refrigeration which eliminates the use of preservatives and freezing and will be shipped to its destination via flight, leveraging India’s 100+ airports.
Zomato has assured that all the dishes have undergone lab tests in order to ensure “high quality” of aroma, taste and texture.
When will this be available?
Intercity Legends will commence operations for “select customers” in Gurugram and South Delhi and it will be “rapidly scaled” to other cities in the coming weeks.
Will this be a profitable venture?
Even for those who crave food from their hometown, an intercity delivery can be highly expensive, with the total cost of the dish and delivery sometimes exceeding the cost of ordering the same dish inside the same city.
Additionally, even though Zomato might make a sizable profit margin, the business must factor in the expected high cost of air cargo. Additionally, the business will probably need to spend money on a hub for cities with higher order volumes.
Zomato is optimistic about growth in this segment as they cited,” A jewel hides in every nook and corner of India. With over 100 airports and a rich spread of the most iconic dishes that India has to offer, the sky is the limit to how big Intercity Legends can become.”
