Zee Entertainment Enterprises Ltd. (‘Z’) continued its multi-city brand engagement initiative R.I.S.E (Results, Integration, Strategy and Engagement) with a high-impact regional chapter in Pune, following earlier editions in Mumbai, Delhi, Bengaluru, Chennai, Kolkata and Coimbatore.
The event brought together marketers, entrepreneurs, brand leaders and regional business stakeholders for an evening of collaboration and insights, focused on building future-ready brands.
Z R.I.S.E Pune featured keynote discussions, category-focused sessions and interactive showcases highlighting how the company’s holistic advertising ecosystem—spanning 50+ television channels, Zee5, YouTube networks, social platforms, regional IPs and influencer collaborations—enables brands to scale across India’s diverse markets.
The event opened with an address by Laxmi Shetty, Head – Advertisement Revenue, Broadcast and Digital, who underlined the growing relevance of Z’s omnichannel infrastructure in delivering value-first outcomes for advertisers.
The lineup included angel investors from tech, fintech, auto and health-tech, who discussed their decision to back eMedica. eMedica’s leadership, including Sunil Musti and Hemanth Rohera, spoke about how diversified advertising strategies can strengthen visibility and trust in the health-tech sector.
Zelam Chaubal of Kesari Tours shared the brand’s reinvention journey, while Girish Chitale of Chitale Group emphasised discipline, product excellence and consistent delivery in building iconic legacy brands. Manoj Gokhale, Director, Media & TA, broke down media-planning complexities in his session titled “The Media Mix Decoded.” Tanmay Kanitkar, Director of Anuroop Wiwaha, discussed shifting social behaviours in the marriage ecosystem.
Speaking on the success of the Pune edition, Shetty said, “Pune has always been a hub of creativity, culture and emerging enterprise. R.I.S.E reflects how ‘Z’ is combining storytelling and strategy to deliver value-first growth for brands.”
The initiative, conceptualised as Z’s flagship platform, aims to build trust and help businesses translate media investments into measurable growth.
