Swiggy, one of India’s biggest food delivery platforms, has quietly rolled out a new standalone app called Toing. Unlike Swiggy’s main app, which caters to a wide range of restaurants and price points, Toing is designed specifically for affordable meals that fit into the budgets of students and young professionals.
What exactly is Toing?
Toing is Swiggy’s new food delivery service focused on providing meals in the ₹100–₹150 price range. It is targeted at college students, fresh graduates, and young workers who want to order food frequently but cannot spend heavily each time. Think of it as an expanded version of Swiggy’s popular ₹99 store but built as a separate app.
Why did Swiggy launch Toing?
The food-tech giant sees a big opportunity in the price-conscious consumer segment. While Bengaluru has always been Swiggy’s testing ground for new launches, Toing’s first rollout is in Pune. The choice isn’t random—Pune has a large student population and a young working-class crowd, making it the perfect base to test a budget-friendly delivery app.
How does Toing work?
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The app lists eateries that can provide low-cost, everyday meals.
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Users can browse and order directly through Toing, without needing the main Swiggy app.
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Prices will largely remain in the affordable bracket, ensuring frequent and repeat orders.
Where is Toing available?
For now, Toing is being piloted in select areas of Pune. Swiggy may expand its reach gradually, but sources indicate the rollout will likely stay limited to 4–5 regions of Pune in the initial phase.
Is the app live?
Yes, the Toing app is already live on the App Store and Play Store, hinting that Swiggy is close to a full-fledged launch in Pune.
