Walko Food Company, India‘s fastest-growing premium dessert brand, has acquired Mumbai-based Meemee‘s Ice Creams in a strategic move. The acquisition is Walko‘s entry into India‘s increasing artisanal dessert market, reinforcing its foothold in the new-age, youth-driven dessert segment.
Popular for eccentric formats such as Toasties, Roley‘s, and Tubsters, Meemee‘s has built a strong footing amongst urban consumers. The acquisition is believed to intensify Walko‘s Direct-to-Consumer (D2C) penetration and consolidate its footprint in more than 100 cities.
“The move is an expression of our focus on delivering experiential high-quality desserts. Meemee‘s fun personality aligns well with Walko‘s innovation-driven vision,” stated Raj Bhandari, Director, Walko Food Company.
Supported by brands such as NIC, Grameen Kulfi, and Mimo, Walko is set to support Meemee‘s growth in India‘s ₹44,000 crore ice cream industry, which is expected to grow at ~11% CAGR until 2028.
Meemee‘s founder Meha Agarwal was optimistic and stated, “Walko‘s scale and distribution muscle will enable us to spread happiness to more dessert enthusiasts in the country.”
Established in 2012, Walko Food Company has become renowned for its sole–branded distribution model and visibility on top e-commerce platforms such as Swiggy, Zomato, Blinkit, and Amazon Fresh.
