Urban Company has released its ‘Ride to Rise’ report, highlighting the impact of its Udaan initiative, which has significantly enhanced earning opportunities for women service professionals by providing access to independent mobility. The initiative has empowered approximately 1,800 women, with over 1,100 trained to ride and more than 700 purchasing two-wheelers.
The report underscores that mobility is a critical factor affecting women’s income growth. Without personal transport, women face increased travel costs, reduced flexibility, and limited access to peak earning hours, all of which compress productivity and earnings. The Udaan initiative addresses these challenges by building an end-to-end mobility ecosystem, encompassing training, licensing, financing, and ownership.
According to the report, women service professionals at Urban Company who own a two-wheeler earn, on average, 14% more in net monthly earnings compared to those relying on public or hired transport. This increase is attributed to faster travel between service bookings, reduced waiting times, fewer cancellations, and improved access to peak-hour demand.
Abhiraj Singh Bhal, CEO of Urban Company, commented on the report’s findings, stating, “Mobility is not just a logistical input; it is a powerful economic enabler. When women gain control over their mobility, they gain greater control over their work and time. Udaan has supported around 1,800 women service professionals, many of whom are first-time riders and borrowers. The initiative not only scales impact but also boosts confidence and independence.”
The report also includes a five-year cost analysis, showing that two-wheeler ownership can convert recurring travel expenses into long-term financial gains. Over five years, women who own a two-wheeler can save approximately ₹2.7 lakh and create a tangible asset, making ownership a cost-efficient model.
Disclaimer: This article is based on a regulatory filing submitted to the National Stock Exchange of India (NSE).
This article is written by Yash Agarwal and reviewed by Markets Desk before publication.