Titan Company Limited has launched “Sign of You”, an integrated campaign created exclusively for the Indian Sign Language (ISL) feed during the ongoing IPL season. The initiative brings together seven brands from the House of Titan in what the company describes as a first-of-its-kind multi-brand storytelling collaboration focused on accessibility and inclusion.
The campaign features seven interconnected films following the journey of a recurring protagonist, Misha, across themes such as love, gratitude, belonging, individuality and self-expression. The films feature brands including Titan Watches, Tanishq, Mia by Tanishq, CaratLane, Taneira, Titan Eye+ and IRTH.
Conceptualised by Titan’s Corporate Brand Team, the campaign was developed in collaboration with agencies including Ogilvy, Famous Innovations, Lowe Lintas, CaratLane’s in-house creative team and production house Superfly Films.
Sharing his views, Mr. Ajoy Chawla, Managing Director, Titan Company Limited, said, “At Titan, we believe that what we create must reflect the world we live in — a world of many expressions, identities, and experiences. ‘Sign of You’ is a collective expression of our values as a House of Brands. By creating original stories for the IPL’s Indian Sign Language feed, we hope to contribute to a more inclusive viewing experience while celebrating the power of human connection beyond words.”
The campaign is currently airing during IPL matches on the ISL feed.