Swiggy has introduced a new standalone app, ‘Snacc by Swiggy’, to cater to the rising demand for ultra-fast food delivery. The app focuses on delivering snacks and quick meals within 15 minutes, directly competing with players like Zepto Cafe and Blinkit’s upcoming Bistro service.
Key Features:
- Offerings: Snacc provides a variety of items, including tea, coffee, breakfast options, quick meals, and desserts.
- Availability: The app is currently being piloted in select pincodes of Bengaluru.
- Standalone App Strategy: Unlike Swiggy’s unified app approach, Snacc operates independently.
Competitive Landscape:
The launch of Snacc comes as the quick food delivery space witnesses significant competition:
- Zomato: Recently introduced a 15-minute food delivery feature on its main app for quick-to-prepare and ready-to-eat options.
- Zepto Cafe & Blinkit Bistro: Competing services, with Blinkit’s Bistro yet to become operational.
- Ola Dash: Offers 10-minute food delivery, currently expanding beyond Bengaluru.
- Magicpin’s MagicNOW: Delivers within 15 minutes across six major Indian cities.
Swiggy’s Snacc follows the introduction of Bolt, a similar feature launched in October on its main app. During Swiggy’s Q2 earnings call, the company revealed that 5% of its food delivery orders already came from Bolt.
