After Netflix, the world’s largest food delivery company Swiggy takes password sharing seriously. The company recently made an announcement on changes to its Swiggy One membership. Users can only utilise the Swiggy One membership in two phones at a time, according the company’s new rules. This demonstrates the meal delivery service’s desire to address the password-sharing problem, which could have a negative impact on its operations.
Swiggy informed its email subscribers of the changes made to the One membership policy of the business. In this email, it was mentioned that starting on February 8, 2023, Swiggy One Members would only be able to utilise one account across a maximum of two cell phones.
“The Swiggy One subscription is intended for personal use only. The number of misuse incidents will go down after this solution is put into place. By doing this, we will be able to serve our members in the best possible way while also upholding fair usage within acceptable bounds. With this modification, Swiggy is able to maintain a membership programme that is both affordable for all of its users and profitable for the company.
Additionally, the food delivery service stated that the two device restriction would not apply to those that follow it. Utilizing usage data analysis, the organisation can determine if a single membership account has been utilised on more than two devices.
The food and grocery delivery aggregator announced on Monday that it has appointed three individuals to serve as directors on the board of the company: Sahil Barua, managing director and CEO of Delhivery, Shailesh Haribhakti, chairman of Shailesh Haribhakti & Associates, and Padma Shri recipient Mallika Srinivasan, chairman and managing director of TAFE.
The addition of Mallika Srinivasan, Shailesh Haribhakti, and Sahil Barua to Swiggy’s Board of Directors is something that we are really enthusiastic about. They have a very wide range of experiences developing scalable, sustainable enterprises. As we advance in our goal to provide consumers with unmatched convenience, gaining these fresh ideas and strengthening our governance would be extremely beneficial to us, said Sriharsha Majety, CEO and Co-Founder of Swiggy. This occurs at a time when Swiggy has laid off 380 workers, or roughly 6% of its 6,000-person workforce, in an effort to control costs.
