SMFG India Credit has entered into a strategic partnership with Google Pay to provide collateral-free personal loans to Google Pay users across India. Through this collaboration, SMFG India Credit will offer personal loans to eligible users directly within the Google Pay app.
Under the partnership, loans can be disbursed within minutes through an end-to-end digital process. This ensures a fast, safe, flexible and hassle-free borrowing experience, in line with the evolving expectations of India’s digitally savvy customers.
The collaboration highlights SMFG India Credit’s commitment to driving financial inclusion by making formal credit more accessible to underserved and emerging customer segments. It also strengthens the company’s leadership position in the digital lending ecosystem by leveraging technology-driven platforms to expand its reach.
Talking about the partnership, Ajay Pareek, Chief Business Officer, SMFG India Credit said, “As part of its long-term strategy, SMFG India Credit continues to strengthen its leadership in the digital lending ecosystem by leveraging technology and forming strategic alliances with fintech platforms. These efforts reflect the company’s focus on expanding reach, promoting financial empowerment, and supporting the nation’s vision of a digitally inclusive economy.”
SMFG India Credit is a wholly owned subsidiary of Sumitomo Mitsui Financial Group and has been operating in India since 2007.
