Cellecor Gadgets Limited, one of India’s rapidly growing consumer electronics brands, has announced a strategic expansion in South India by partnering with two leading retail chains—B New Mobiles and Celekt Retail Chains. This partnership is expected to strengthen the company’s presence in Andhra Pradesh, Telangana, and Maharashtra, making its range of gadgets, smart electronics, and appliances more accessible to consumers in these key markets.
Retail Expansion and Market Reach
B New Mobiles, a well-established retail chain with over 141 stores across Andhra Pradesh and Telangana, has been a major player in making technology more accessible to consumers for over three decades. Similarly, Celekt, a rapidly expanding retail chain with 117 stores across Andhra Pradesh, Telangana, and Maharashtra, has positioned itself as a premium electronics retail destination offering smartphones, smart TVs, laptops, and accessories.
Through these partnerships, Cellecor aims to leverage the wide retail presence and strong customer trust built by these brands over the years. This move aligns with Cellecor’s vision of expanding its offline retail footprint and ensuring customers across India have greater access to its products.
Financial Projections and Growth Strategy
The partnership is expected to generate an annual business of ₹500 million, reinforcing Cellecor’s position in India’s competitive consumer electronics industry. By collaborating with well-established offline retailers, the company seeks to enhance customer experience and accessibility for its innovative products, including mobile phones, smart TVs, soundbars, smartwatches, home appliances, and more.
About Cellecor Gadgets Limited
Founded in 2012 by Ravi Agarwal, Cellecor Gadgets has grown into a leading name in India’s consumer electronics market, known for offering affordable and cutting-edge technology. The company is listed on the NSE EMERGE (SME Platform of the National Stock Exchange of India Limited) under the ticker CELLECOR.
This latest expansion into South India marks a significant step in Cellecor’s mission to make high-quality smart gadgets accessible to a wider audience, strengthening its presence in the offline retail market.
