In the post-pandemic world, fitness freaks are looking toward alternative sources of exercise as gyms stay shut due to COVID-19. This has resulted in a sharp rise in the sale of bicycles across the country. In fact, in this fiscal year bicycle sales have gone up 70%.
Premium bicycle producer, SCOTT Sports India announced a full suspension cross country bicycle, Spark RC 900 priced at a whopping Rs 3.7 lakh.
Country Manager of SCOTT Sports India, Jaymin Shah said, “We’ve seen unprecedented demand in premium bicycles over the last few months. While fitness is the key driver, a lot of demand is specific to performance and high-quality components, and these bikes cost anywhere between 2 lacs to 10 lacs. At SCOTT, we always believe in bringing the best in innovation, technology, and design to someone equally passionate. And that’s why we are planning to introduce a higher number of performance-oriented bikes in India over the next few months.”
On the demand, for premium bikes, Mr Shah said, “We’ve seen an increase in demand for performance-oriented cycles, not only in the mountain bike category but also for road and gravel bike category. For instance, we received multiple orders for the SCOTT Addict RC series that are priced between 5 lacs to 6 lacs.”
