SBI General Insurance, one of India’s leading general insurers, has launched its flagship retail health insurance product, “Health Alpha”, a fully customizable plan designed to empower customers to create personalized health coverage based on their lifestyle and medical needs.

Positioned as the first major industry launch after the GST reform, Health Alpha offers over 50 coverage options and innovative features such as 10x Cumulative Bonus, Gym & Sports Injury Cover, and Endless Sum Insured, redefining flexibility and customer choice in health insurance.

The plan provides a wide sum insured range from ₹5 lakh to unlimited coverage, with long-term policy options of up to five years and tenure-based discounts. Entry age starts at 91 days for children and 18 years for adults, with no upper age limit.

Key highlights include:

  • 10x Cumulative Bonus: Up to ten times the base coverage as a reward for claim-free years.

  • Endless Sum Insured: Lifetime one-time benefit for single hospitalization exceeding base sum insured.

  • Unlimited Sum Insured: Allows claims of any amount, subject to policy terms.

  • Gym & Sports Injury Cover: Industry-first add-on covering OPD expenses for fitness or sports-related injuries.

  • Plan Ahead: Transfers waiting period continuity to spouse or newborn within 120 days of marriage or birth.

  • Welcome Discount: 5% discount if the policy is purchased within five days of quote generation.

“Health Alpha is not just another health plan — it’s a revolution in personalization, accessibility, and affordability,” said Mohd. Arif Khan, Deputy CEO, SBI General Insurance. “Amid rising medical costs, Health Alpha empowers customers to take control of their health coverage through modular benefits and flexible protection.”

The product also covers pre- and post-hospitalization, AYUSH treatments, day-care procedures, critical illnesses, global cover, and personal accident, among others — all offered as optional, customizable modules.

With Health Alpha, SBI General Insurance aims to strengthen its leadership in the retail health insurance space and set new benchmarks for innovation, flexibility, and customer empowerment in the post-GST era.