Reliance Retail Limited has completed the acquisition of Pahadi Local from Pahadi Goodness Private Limited, a fast-growing Indian beauty and wellness brand known for its nature-led, Himalayan-inspired formulations.
Pahadi Local is recognised for its clean formulations, conscious sourcing practices, and strong appeal among consumers seeking authentic, sustainable alternatives in skincare and wellness. The brand’s hero ingredient, Gutti Ka Tel (Apricot Kernel Oil), has earned industry recognition and strong consumer loyalty, with acknowledgment from Prime Minister Narendra Modi for its contribution to indigenous sourcing practices.
The acquisition reinforces Reliance Retail’s strategy of building and scaling differentiated, purpose-driven Indian brands by leveraging its omni-channel retail ecosystem, digital commerce capabilities, and supply chain strengths. Ms Isha Ambani, Executive Director of Reliance Retail Ventures Limited, said the brand’s commitment to Himalayan wellness traditions and responsible sourcing made it a compelling addition to the beauty ecosystem.
The founding team of Pahadi Local will continue to play a key role in maintaining continuity in the brand’s purpose and consumer promise. Pahadi Goodness Private Limited was founded in 2018 and works closely with women-led self-help groups across Ladakh and Himachal Pradesh, supporting local livelihoods alongside initiatives in healthcare, education, and environmental preservation.
Disclaimer: This article is based on a regulatory filing submitted to the National Stock Exchange of India (NSE).
This article is written by Business Desk and reviewed by News Desk before publication.