PNG Jewellers, a prominent name in the Indian jewellery industry, has expanded its retail footprint with the inauguration of a new store in Varanasi. This marks the 76th store for the brand, further solidifying its presence in Central India.
The new store, strategically located on Sigra Chauraha Road, spans 6000 square feet and was inaugurated by renowned actress and brand ambassador Madhuri Dixit. The launch event attracted a large gathering of customers and jewellery enthusiasts, eager to explore the brand’s extensive collection.
PNG Jewellers’ Varanasi store offers a wide range of gold, diamond, and bridal jewellery, tailored to meet the cultural and traditional preferences of the region. The store features popular collections such as Saptam, Katha, Pratha, Eiina, and Polmi, catering to weddings, festive occasions, and everyday elegance.
Varanasi, a city steeped in spiritual and cultural heritage, is known for its devotion to Lord Shiva and grand festivals like Dev Deepawali. Jewellery holds significant cultural and emotional value in the city, especially during weddings and religious events. PNG Jewellers aims to connect with these sentiments by offering designs that resonate with local preferences.
To celebrate the store’s opening, PNG Jewellers introduced exclusive inaugural offers, including a flat 50% discount on gold jewellery making charges and a flat 100% discount on diamond jewellery making charges. These offers were well-received, resulting in strong customer footfall.
Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, expressed his enthusiasm about the expansion, stating, “The launch of our Varanasi store is an important step in our journey of expanding across culturally rich markets in India. Varanasi holds deep traditional significance, and we are delighted to bring our legacy of trust and craftsmanship to this city. The overwhelming response from customers reaffirms our belief in the region’s potential and strengthens our commitment to serving them with excellence.”
Madhuri Dixit added, “It is truly special to be part of PNG Jewellers’ expansion into a city as culturally vibrant as Varanasi. The brand’s legacy of trust and beautiful craftsmanship resonates strongly with customers, and it is wonderful to see such an enthusiastic response at the launch. I wish the team continued success as they reach new milestones across the country.”
With this launch, PNG Jewellers continues to build on its nearly two-century-old legacy, bringing its hallmark of purity, design excellence, and customer trust to newer markets while enhancing the overall jewellery retail experience.
Disclaimer: This article is based on a regulatory filing submitted to the National Stock Exchange of India (NSE).