
According to reports, Pizza Hut has joined hands with HUL to include Kwality walls ice cream in their menu. On Wednesday Pizza Hut declared, this news confirming their collaboration. The motive behind this brand strategy includes their 10 per cent sales led by the deserts included by Kwality walls. The statement issued by Pizza Hut also declared that it is the first QSR chain to provide icecreams and desserts to its consumers among its opponents.
Commenting on the development, Pizza Hut India Chief Marketing Officer Neha said: “We are extremely happy to join hands with a like-minded partner like Hindustan Unilever and look forward to treating consumers to an easy, new experience of pizzas and desserts in the comfort of their homes.”
The Anglo-Dutch major Unilever, which is the parent company of HUL and Pizza Hut are said to have a global partnership for about 25 international markets.
Pizza Hut is said to have 500 restaurants around India that are very popular among the citizens. This pizza chain is a US-based quick service restaurant (QSR) chain Yum Brands Inc.