Persistent Systems has been ranked among India’s most valuable brands in the Kantar BrandZ 2025 report, achieving a brand valuation of $2.9 billion. The company secured the 6th position in the Business Technology and Services category and 42nd overall, underscoring its significant role in AI-driven enterprise transformation and digital modernisation.
The recognition highlights Persistent’s growing influence as a strategic technology partner for enterprises prioritising AI adoption and large-scale digital transformation. The company’s engineering-led approach has been pivotal in operationalising AI and delivering measurable business outcomes, reinforcing its brand strength and client trust.
The Kantar BrandZ rankings are a comprehensive assessment combining financial analysis with brand equity research. The 2025 rankings involved insights from over 145,800 respondents across 1,620 brands and 112 categories, making it a significant study linking brand perception to financial performance.
Sandeep Kalra, CEO and Executive Director of Persistent, emphasised the company’s commitment to scaling globally with engineering excellence and operational discipline. He stated that the inclusion in the rankings reflects Persistent’s ability to move innovation from experimentation to production, delivering outcomes at scale.
Deepender Rana, Executive Managing Director, South Asia, Kantar, noted Persistent’s strong brand momentum in the competitive Indian IT services landscape. He highlighted that the company’s ability to maintain relevance with enterprise clients while scaling its presence is reflected in its ranking.
Disclaimer: This article is based on a regulatory filing submitted to the National Stock Exchange of India (NSE).