Ola Electric has launched its #EndICEAge campaign, offering electric vehicles starting at ₹49,999, with benefits up to ₹50,000, valid until 31st March 2026. The campaign aims to accelerate India’s transition to electric mobility with competitive pricing and ownership assurances.
As part of the campaign, Ola is introducing several customer-focused initiatives. The Service Trust Guarantee offers free Ola cab vouchers if service delays occur beyond the stipulated timeframe, reinforcing the company’s commitment to uninterrupted mobility. Additionally, the Buyback Guarantee ensures an assured buyback value of up to 60%, providing customers with peace of mind and ease of upgrade in the future. An 8-year extended warranty is now standard across Ola’s portfolio of S1 scooters and Roadster motorcycles.
Bhavish Aggarwal, Chairman and Managing Director of Ola Electric, emphasised the importance of energy independence in light of rising fuel prices. He stated, “With #EndICEAge, we are now shifting back to growth, backing our category-leading products with aggressive pricing, a Service Trust Guarantee, and a Buyback Guarantee, so that every Indian can confidently make the switch to electric.”
Ola’s electric vehicles are noted for their advanced performance, range, and technology. The scooters offer up to 320 km IDC range, while motorcycles provide up to 500 km range. The vehicles boast a top speed of 141 km/h and feature MoveOS 5 for continuous OTA upgrades, ensuring a superior riding experience.
Ola Electric’s portfolio includes the Gen 3 S1 scooters and Roadster X motorcycles. The premium S1 Gen 3 range includes various configurations, with prices ranging from ₹1,02,499 to ₹1,44,999. The mass-market Gen 3 S1 X models are priced between ₹49,999 and ₹1,02,499. The Roadster motorcycle lineup features models priced from ₹49,999 to ₹1,89,999, depending on the configuration.
Disclaimer: This article is based on a regulatory filing submitted to the National Stock Exchange of India (NSE).